Digital is becoming the horseless of our age

The first thing Lascarides says to me is, “Digital is becoming the horseless of our age.” He’s referring to the late nineteenth century time that produced publications like, “Horseless Age,” the Wired of the early automobile era. His point is that the word “digital” is becoming unnecessary because “digital is woven into everything.” You add the adjective when you need to differentiate it from the world’s general expectations. After automobiles dominated the landscape, horselessness was assumed. Indeed, we all live in the horseless age, but very few of us feel the need to draw attention to that fact.

I dwell on this point not only because I like saying horseless age, but also because it’s a key element of how the NYPL encourages its staff to think. As May puts it, “Our strategy starts and ends with users.” They simply provide what the people want, and increasingly, that means combining brick-and-mortar offerings with digital collections and front-ends.

What Big Media Can Learn From the New York Public Library